Free Yourself, the multi-award-winning, socially conscious fragrance brand, announced it will donate 100% of its next $10,000 in sales to The Farmlink Project, a nonprofit racing to deliver 10 million pounds of fresh food to families in need before Thanksgiving.

Free Yourself co-founder, Jeff Miller, said,

“With SNAP benefits facing uncertainty right before Thanksgiving, we wanted to do something simple, real, and with our friends and supporters’ help, incredibly impactful. The need for food remains urgent, and Farmlink’s work is a lifeline for so many.”

Since the brand’s launch in Spring 2024, Free Yourself founders Jeff Miller and Todd Thurman have doubled down on their support of Farmlink’s urgent mission to fight food insecurity nationwide.

CNN Hero, The Farmlink Project connects farms with surplus produce to food banks nationwide, bridging the gap between abundance and need. 

Since 2020, the organization has rescued over 500 million pounds of fresh food, the equivalent of more than 450 million meals.

Supporters can participate by purchasing the brand’s fragrances and candles on the brand’s website. The entire purchase price of each product (free shipping) will go to Farmlink.

Selections include the brand’s new Mindful Collection; three fragrances, Savor, Awe, and Vibe, housed in jewel-toned refillable packaging that makes a meaningful and sustainable holiday gift.

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